I hope you have heard about Pompeii?
Once a beautiful city in Italy that faced the fury of a highly energetic (read ruthless) volcanic mountain, the Mt Vesuvius. You must be wondering what a city that got engulfed and destroyed under a pile of ash more than 2000 years ago has to do with content marketing.
You see, Egyptians used papyrus to make sales messages and wall posters. Archaeologists have found commercial messages and political advertising campaigns in the ruins of Pompeii & Arabia.
But. How about thriving your business without burning a hole through your pocket?
Yep, I’m referring to organic traffic & growth, the content marketing way! Drumrolls.
A quick search through Google defines content marketing as…
A type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.
If you’re here, you are either setting out to build a solid content marketing strategy for your business/brand or already have one in place and are looking for tools to make it more efficient.
Be it either, we can safely say you’re at the right place.
Ladies & gentlemen, without further ado, here are the 20 Best Content Marketing Tools in 2020.
Top 20 Content Marketing Tools in 2020 Worth Your Time
Here at Rankz, we follow a tried-and-tested content marketing algorithm which is executed systematically, step by step.
We’ve listed the tools in the same order that comes in handy. Oh, some alternatives are thrown in between, as the cherry on top! 🙂
Question DB: Gather Content Ideas
Running out of content ideas? Or, looking for refreshing ones? You might definitely want to check Question DB out.
It’s not easy to manifest new ideas for your content from thin air. What if a tool could do that for you?
And, we aren’t talking about peanuts here. The paid version brings as much as 800 search results.Pricing: Freemium: $10/month.
Exploding Topics: Find Topics in Vogue
In the world of ‘what’s trending,’ a tool like Exploding Topics is an excellent inclusion in your list of content marketing tools.
As the tool says, it brings you the hot topics searched by millions before they fade out.
You can manage the duration of the search. Go back in time to get historical data from 15 years or get what’s hot as recently as the previous month.
Exploding Topics brings you a myriad of content categories such as beauty, business, company, design, e-commerce, education, fashion, finance, fitness, and more!
This content marketing tool brings monthly searches and growth over time, along with related searches for the particular keyword. Neat!
An alternative you can try for this tool is Google Trends.Pricing: Free.
This content marketing tool is one of our favourites!
Once you know the topics, the next step is to identify the keywords keeping in mind search volume, intent, and competition/difficulty with the keyword planner of Twinword.Pricing: Free
Portent’s Blog Idea Generator
Before we go any further, a disclaimer. A hint of bias may come in here because I’ve used this tool extensively while blogging in the past and love it. You’ll see why!
Psst, have a good laugh during a coffee break by reading the titles for funny ideas, such as Sushi. Call me a nerd, but you’ll thank me later.Pricing: Free
PS: Along with the idea generator, you can use Coschedule’s Heading Analyzer to write better headings for your content pieces or improve existing ones after analysis.
Google Docs: Spin Magic Easily
Nothing fancy. Just a clean, uber-efficient tool for whipping up content, sharing it seamlessly with your peers, collect comments & reviews easily, and dust the day off.Pricing: Free
While Google Drive is awesome when it comes to team collaborations, Evernote is an equally impressive content tool to make notes and maintain your personal to-do lists.
Grammarly: Cross the T’s & Dot the I’s
For any marketer, content & grammar-check is like mac & cheese. Inseparable, and cooks up something amazing together.
In case you miss a typo or the subject-verb agreement flies over your head, Grammarly is definitely a good bet on your content marketing tools list.
You can set Goals; which is pretty much informing the tool what you are writing and for whom keeping in mind the tone, consistency, all of it. The corrections are made accordingly.
You can also hire an expert to get help with your content pieces, although it can be a tad pricey.Pricing: Freemium. Premium plans at $29.95 USD/month.
PS: In case you want to get your Flesch score right and improve the content generally, Hemingway Editor is a great content marketing alternate tool.
Yoast SEO for WordPress
A simple WP plugin that makes life a lot easier. Yoast helps you run through your SEO with a fine-toothed comb and set it right.
It also rummages through your content database to see if any page exists that may potentially clash with the new one.
Yoast also gives you insights on the link hygienity, keyword density and the ability to customize URL slugs.
No-index, no-follow pages at one go. You don’t have to be a coding ninja to do SEO.Pricing: Freemium. Pricing for one site comes to $89.
Canva: For Free DIY Images
Ever got exasperated with half-baked images that kill your otherwise lovely blog? I needn’t tell you the importance of having image breaks between chunky pieces of content.
More than soothing the eyes, it increases the audience engagement. In case your designers are busy, here’s a tool that doesn’t quite halt your content marketing engine. Yes, I admit. I use Canva quite frequently and absolutely love it.
You see the Work From Home poster above, that’s a custom template. Yep.
Export easily in different formats such as PDF, PNG, JPG, and more.Pricing: Freemium. Plan starts at $12.95/month..
Freepik: For Free Stock Images & Vectors
Freepik is a great tool to get stock images, vectors, icons and more. All the visual resources you need are available with this tool making it a must-have on your content marketing list.Pricing: Freemium. Premium plan is priced at 9.99 EUR/month.
As an alternative, you can always use Unsplash and Pexels to get free stock images. A mix of these 3 tools usually covers all my visual resource requirements with ease.
Mixkit: Assets For Your Videos
Images are great, yes. Videos are even better. Not just for engagement, to improve your SEO & ranking. Try Mixkit.
It comes as no surprise that video marketing and YouTube SEO is playing a frontrunner role in content marketing these days.
Download easily, at 1080p resolution. (Noice!)Pricing: Free
As an alternative, you can also explore Pexels free stock videos too, although it’s not as exhaustive as Mixkit.
Rankz: A better SEO Software
Not to blow our own trumpet, but I’m pretty sure this tool up your content marketing tools list will be a great move.
Oh, and Rankz is not just your content-marketing-tool-next-door that tracks positions of your pages & blogs on SERP; it helps you get there. Content distribution mechanism that lands you credible backlinks, the natural way.
You know it, I do too. Shortcuts are absolute cop-outs in SEO. Google will find it sooner or later.Pricing: Plans start at $499/month.
Buzzsumo: Content Performance Analysis
The list of content marketing tools would be pretty incomplete without Buzzsumo. A multi-purpose content research platform that helps you understand which content performs and resonates well with your audience.
An extension of the tool is available using which you can track the following metrics while on the webpage or blog.
- Evergreen score
- Number of links
You can analyze any website to find the most shared content. A sneak peek at competitors and what makes them tick, just to help you go that extra mile to land quality leads and close deals.
Discover more such content and drive traffic. Research content with multiple data points and understand what’s working for you. Identify backlinks from Buzzsumo.
Find influencers who can cross-promote your content. Set an ORM, class apart and build a strong social presence.Pricing: Plans start at $99/month.
Hotjar: To Understand User Behavior
Stepping up the analytics tracking for your website is this content marketing accelerator tool.
Why do I call it an accelerator? Hotjar monitors user interaction and translates it into heat maps so you can understand how users interact with your content.
Along with heat maps, Hotjar also has the feature of Recordings- you can view what your users see as they land on your website.
Collect instant feedback, analyze sentiments, and survey users to know their perception about your brand.Pricing: Freemium. Plans start at $39/month.
Uberflip: To Measure Content Experience
A content experience platform that helps marketers to create & distribute relevant content such as blogs & articles at every stage of the customer buyer journey.
Set up and run marketing campaigns easily and measure channel-wise performance effectively.
Integrate with useful applications such as chatbots and automate marketing workflows. If you’re looking for a list of content marketing tools that offloads a huge chunk of work off your plate, you may definitely want to check this one out.
In addition, the tool also helps you create hubs & streams, a collection of content basically, for your customers.Pricing: Uberflip has two plans, Elite & Enterprise. You can contact their team to get customized quotes for the same.
Buffer: For Social Media Distribution
Well, unless people see what you write, what’s the point in content marketing? And, the fastest way for people to reach what you write & publish is… yep, Social Media.
But, hey juggling 4-5 platforms is not a child’s play. Not just that, managing the audience, tracking the performance of posts, and strategizing better for the future.
That’s where Buffer makes it to the list of content marketing tools with style.
With Publish, you can post things right away or schedule it for a convenient time. Oh yes, you can easily log off a little earlier than waiting for this one task to be done, especially on a Friday. Analyze helps you drill down the data post-wise and benchmark it for the future to measure progress.
Source: BufferPricing: Publish starts at $15/month while Analyze starts at $35/month.
An alternate tool you can think about for managing your social presence would be Hootsuite.
Aweber: For Email Marketing
Yes, marketing has evolved remarkably. Say from Neanderthals to Christian Bale. (Oh, cmon! I’m Batman)
Email marketing, however, has not left the scene though. In fact it’s as important as before, and I can go on a limb here and say even a bit more.
You can be sure that email marketing will ensure your content would be seen by over thousands of people, all in your mailing list.
This is exactly why your content marketing tool’s list requires Aweber.
Automate campaigns. If you have the same campaigns going out periodically, why waste time doing it manually?
Track metrics with ease- open rates, bounces, CTRs, and more. A/B test to find the better email and leverage it for better results.Pricing: Freemium. Paid plan starts at $16.15 /month.
Hunter: Outreach & Link Building
Remember that exasperation of hitting a blank wall while reaching out to the wrong people, when you build backlinks?
Well, an extension like Hunter on your content marketing list of tools will save you all the trouble and a bunch of time.
Land on a webpage, open Hunter, and find out relevant email addresses of people in the company.
Whip up your outreach message and hit them up.
Collect verified email addresses from any company and peruse the confidence score to assess the extent of getting a response back.
Save important details or profiles of any employee and sync it with your CRM. Talk about simple yet powerful convenience.Pricing: Freemium. Starts at $49 /month.
Infogram: Visualize Data Better
Being a marketer, I’ll be in a soup for saying this. But, numbers are scary. Projections for the next month needs me to gulp down 2 espresso shots.
Is it easy to make sense of data and present it in a way that’s easily understood by all? As long as we are slaves of traditional tools, I say not.
That’s where a content marketing tool like Infogram is a breath of fresh air, a sigh of relief, and the best thing since sliced bread.
Get started with custom templates or whip up one on your own.
With Infogram you can easily create:
- Facebook posts
- Social media posts
- Email headers
- YouTube thumbnails
- Single map
- Single chart
… and wow your audience with cool animations and interactive visuals.Pricing: Freemium. Pricing starts at $19/month, (billed annually).
Biteable: Create Videos Like A Pro
Yes, Mixkit covered bringing you different assets for your video marketing. However, to create one awesome video that’s gonna make your subscribers go gaga, you need a handy video making tool.
One that doesn’t require you to have a certification course and many GBs of memory. Biteable seems to be a pretty awesome tool which fits that description.
Get started with default templates, change the text based on your story, drag & drop with ease, or create a video entirely from scratch. Once done, export easily.Pricing: Freemium. Pricing starts at $29/month, (billed annually).
Podcastle.AI : Text-to-podcast AI Tool
Are you a content marketer who is yet to step into the world of podcasts? The world is already there, so you better be too.
Podcastle AI’s content marketing tool is a great place to start. And, progress rapidly. No kidding, this ain’t your ordinary podcast platform.
Stuck in that insane traffic? Log on to Podcastle. Want to avoid that one talkative co-passenger on the bus? It’s podcast time, baby!Pricing: Free.
That’s a wrap folks! We hope these 20 content marketing tools make your life easier and are worth both your time and dime.
Until we see you next time,