Remember the days when you all were struggling to get author or maybe star rating schemas for your SERP results? The reason why you wanted those schemas is that those rich results help us to get more CTR on our organic results and they look cool in SERPs, right?

I’ve one good news for you. Google has introduced FAQ Schemas a while back and after seeing few SERP results – I was excited to implement those schemas on my Amazon Associates website. The reason why I was excited about this schema is that it pushes your competitors down by ~350 pixel – which ultimately means you can get more clicks on your SERP result.

If you don’t know about what is FAQ schema – read this official definition of FAQ schema from Google:

A Frequently Asked Question (FAQ) page contains a list of questions and answers pertaining to a particular topic. Properly marked up FAQ pages may be eligible to have a rich result on Search and Markup Action for the Google Assistant, which can help your site reach the right users.

Here’s an example of an FAQ rich result:

Laptop_Mobile-02
Example of an FAQ rich result

However, I was skeptical about the CTR that I’ll be getting on my result after enabling FAQ schemas because if I explain answers of certain questions right there – people wouldn’t bother to open my website. So you have to first need to understand the type of query and decide whether using FAQ schema markup makes sense for you or no.

Exact steps to enable FAQ Schema on your WordPress Page/Post

Step 1: Generate FAQ Schema

Google uses this JSON-LD structured data to render special search result features and enhancements so we will be using JSON-LD structured data snippet format to enable FAQ schema on our page/post. For that purpose, we would need to generate FAQ schema JSON-LD schema code. I’ll be using this tool to generate the code.

FAQ Schema Generator
FAQ schema JSON-LD Generator

All you have to do is create question and answers. Google renders only 3 questions under FAQ schema and gives the ability to users to expand more questions, so ideally you should have at least 3 questions and maximum 7 questions.

PRO TIP:
Finding questions to write their answers can be time-consuming, so we have built this plugin called SERPBar which will let you fetch all questions from PAAFs [people also ask for] for any search keyword and you can probably try to answer popular questions under your FAQ schema.

export-paafs
SERPBar Chrome Extension

You can download the plugin for your Chrome browser from this link.

Step 2: Add FAQ Schema in WordPress Post/Page

We will be using a plugin to insert JSON-LD code in the header of specific post/page. I’ll be using this plugin, which allows us to insert code in header/footer on specific WordPress post/page.

Head over to your blog’s WordPress Dashboard -> Plugins -> Add New

Search for “Header and Footer Scripts” and install the plugin by Digital Liberation. Once you install the plugin, you’ll have to click “Activate” plugin to activate the plugin.

plugin-installation
Header and Footer Scripts for WordPress

Once the plugin activation is done, open your desired post/page where you would want to add FAQ schema markup. Scroll down and you should be able to see “Insert Script to <head>” box.

Now in this box, you will have to paste the JSON-LD code generated by our tool. Here is how it looks once it is done:

insert-script
Insert JSON-LD Code in WordPress Post

Done! We have successfully added the JSON-LD code that renders FAQ schema on our page/post. Now the next step is to validate the code.

Step 3: Validate FAQ Schema Installation

Does your page support rich results? Well – there is a tool by Google which lets you check whether the specific webpage is eligible for rich schemas. Just visit this link and enter your webpage URL and hit Test URL button. If you have installed the FAQ schemas correctly, it will show you the output like below:

Screenshot 2019-08-01 at 5.17.44 PM
Rich results testing tool

As you can see the current page is eligible for FAQ schemas [Detected Items section], so the implementation of FAQ schemas is correct.

Step 4: Notify Google about your Schema markup

Now that we are done with the FAQ schema installation and validation, it’s time to tell Google – “Hey! Look! My page/post now has schema markup”. For that, all you have to do is – request indexing of the specific post using Google Webmaster Tools.

Login to your webmaster tools account and enter the URL of your post in the inspect URL box on the top header.

If you have submitted the old post to index check, you should be able to see a card like follow:

Screenshot 2019-08-01 at 4.36.41 PM
Submit index request using Google webmaster tools

Just click on “REQUEST INDEXING” link and your request to re-index the post will be submitted. Usually, it takes 2-3 mins to index the post this way, but sometimes it might take longer depending upon your content quality and several other metrics such as your pagespeed etc.

Once the indexing is done, you should be able to see the output as follows:

FAQ Schema Output
FAQ Schema Output

If you are facing any issues while implementing FAQ schemas on your WordPress blog, then comment below and we will quickly help you with debugging the problem. Feel free to Tweet this article if you find it useful.

Just wondering: Have you tried our bulk domain availability checker and Bulk DA PA checker yet?

Thank you for reading.

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    Avatar
    Suumit is a serial entrepreneur based out of Mumbai, India. He has helped companies like Sony, McDonald's, Viacom18 and bunch of popular startups such as Housing.com, Faasos, Toppr.com to scale their organic presence over the internet. To know more about him, you can find him on Facebook or follow him on Twitter.

    This post has 55 Comments

    55
      1. You can use FAQ schemas on any site you wish, just make sure there is REAL use case and you are not using it just for the sake of increased CTR.

      1. Those who knows how to leverage tech for scaling up SEO campaign will stay in the business! Manual shit is going to be slow and slow day by day.

    1. Post is really nice and clearly showing, how much it is important to get organic traffic and also we can get more ctr on any individual post/pages.

      thanks for this

      My question is can we use two markup structure data for our site post,,,,,,,, like post is about “how to make printed ecards”
      so can we use “Blog post schema markup” and ” fAQ schema markup” both at the same time

    2. I’ve been trying the FAQ Schema from last month or so and we’re seeing some good results with this Markup. One of the good things happened after Gutenberg launch in WordPress is Yoast adding such schema markup gutenberg modules.

      JSON+LD generators or manual JSON coding is the best choice for now coz Yoast is giving warnings on Structured Data Testing Tools.

      1. The method I’ve shown in this article doesn’t render anything on your page. The code goes in tag of your webpage. However, if you would like to render plain FAQs for Users – you can add them anywhere on the page. [Usually people add it above footer section]

    3. WOW! It’s working. Just a few minutes…

      A question: How can I use thrive architect for the header footer script?

      Thanks a lot.

      1. You can use the same questions from your landing page. As long as you are not selling Oranges by showing Apples – everything is allowed πŸ˜‰

    4. Thanks for the great post, Suumit!

      Do you also insert the FAQ section inside the text, or only insert the JSON and let it go?

    5. I experimented this on my site and lost the current star rating schema on search results. Even rank dropped.

      Am I need to wait some more time to settle things from google side? Or Should I remove what I have done?

      Need suggestion.

      1. Anything ads value gets abused publicly and same thing is happening since years now haha! That’s how SEO works isn’t it?

    6. Looks like SERPBar got chipped from the chrome web store. Can you please have a look?
      And yeah, goes without saying, thanks for unveiling our secret little hack :v

      1. Facing some tech issues with the plugin and it will be live in the Chrome Extension store in 2-3 days. I appreciate your patience.

    7. Nice info Summit.

      I have one question: Should I just add question in that tool that would generate JSON and then add it to individual post head using the plugin you mentioned, right? There is no need to add the same question/answers inside the article itself?

      1. It gets rendered as soon as the page gets indexed on Google, for me it took less than 40 seconds to see the FAQ schemas in SERPS. Let me know how things work out for you.

        Best luck

    8. It’s not working, Added the snippet manually and indexed the post using console. It’s showing in Google Rich snippet tools but not showing in Google Search even though the keyword is in first page.

    9. Sorry, can anyone please provide me the SERPBar Chrome Extension, I downloaded it on my previous PC, but I cannot find it on the store and not anywhere else,

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