SEO Audit Tools

Have you ever decided to go on a long drive without checking how much fuel you have? Knowing all too well that you might not get a spot to refill your car up? 

Well if you have, this isn’t the article for you. Here, we don’t jump into long term patterns and plans without constant checking. 

It’s cool to be responsible, isn’t it? 

SEO audits are not only necessary to know if your boosting strategies are working, but they also give you a clear picture of where you stand in the online space. Want to know what your impact is, if you have any? Get an SEO audit done. 

Thankfully, we don’t have to spend valuable time analysing our site’s content, structure, link building, and other off page factors. SEO audit tools are here to do it for us, with just a few clicks, you’ll know exactly where your site stands.

Only 5.7% of pages will rank in the top 10 search results within a year of publication.


Here are the ten best SEO audit tools you need to check out before you roll out your next strategy. 


The reason why SEMrush is considered one of the best tools for SEO audits is because of their aggressive focus on competitor data. While SEMrush is a complete package for multiple visibility management needs, it’s emphasis on analysis makes it well known for audits.

 The good part is that you’ll have a treasure chest of data to work with. 

The bad part is that you may not always know how to use the data. 

Despite that, SEMrush is a pretty good tool for your SEO Audit. With its integration with Google and other task management platforms, you get an upper hand in your analysis and strategies. 

While there aren’t many well known downsides, the most prominent one could be the lack of a strongly intuitive UX, and well, a heavy pricing scheme. 

Screaming Frog

With one of the best crawlers out there, Screaming Frog dissects your entire website for an in-depth SEO analysis. It looks at everything from your meta-descriptions to your outbound links, and goes up to 500 free URL scans. 

Known for its super- efficiency, the tool can scan websites with more than hundreds of pages with ease. Apart from this, its custom export feature, where you can export sections of your website only adds to its user popularity. 

While there aren’t too many cons to the tool, it could use a better navigation setup. 

Google Search Console

 If you are a beginner, this SEO audit tool from Google, is perfect for you. A simple, effective and free tool, Google Search Console can be used to get great insights about HTML markups, broken pages, page load speed and more such basic SEO metrics. 

The tool is commonly used to figure out SERP positions and get a general idea of the site’s performance. While it is widely appreciated, some users prefer Google Analytics for traffic insights instead. 

Apart from a few minor glitches, the only other con could be that, the tool does not show all available backlinks, like competitors Moz and Ahrefs do. 


The best part about Ahrefs SEO audit tool is that it is comprehensive (similar to SEMrush). Ahrefs doesn’t leave out any aspect of SEO auditing, straight from competitor audits to rank checks, it’s got it all!

It lists out top issues that you need to fix. Super helpful for beginner SEOs.

What’s better is that you can schedule your crawls and keep getting notified about your audit results. Ahrefs batch analysis gives you easy to understand snapshots of how your performance is against your competitors. 

For many beginners though, Ahrefs might come across as an expensive tool. 


Moz SEO Audit Tool

Moz  is an all in one SEO tool which helps you with insightful data about your website health, link building profile, competitor’s performance, and keyword performance. The tool can crawl through about 3000 URLs and give you reports about each page.

Moz might not be suitable for all kinds of businesses and creators, the tool lacks a few features like an in-depth keyword analysis, while having multiple advantages on its plate. 

Found’s SEO Audit tool

Found’s SEO Audit tool is a free online tool you can use to find and fix problems on your website. The tool analyses everything from content issues, tech issues, to your linking structure. 

The easy to use tool works on a URL pasting method, after which it provides a detailed report about site health. And well, if you want to know more, Found’s SEO analyst team is available to clear confusions and help you generate solutions. 

While the tool is free and easy, it isn’t the most elaborative. So if you are the type to seek completely dissected data, the tool might not be the one for you. 


Woorank SEO Audit Tool

Apart from providing and in-depth analysis of your site’s SEO health, Woorank helps you in finding apt SEO optimization options. It also includes social media and site usability in its analysis. 

If needed, SEO consultants can also help you in boosting your visibility. The overview feature on the dashboard is also a great plus to keep yourself updated on where your pages stand. 

A few issues suggesting more organic keywords on their search, and easier to understand analysed data are what some users have listed as cons. 

Alexa’s Site Audit tool

Alexa SEO Audit Tool

A part of Alexa’s marketing stack, this SEO tool runs a quick scan across your entire website to show you where site issues lie. Apart from this, it gives you recommendations to increase search visibility. 

The tool is easy to use and good for an overview and suggestions. It also offers a fourteen day trial period. 

With some in-depth elements missing, some creators find this tool to be overpriced. 


Ideal for large companies and campaigns, DeepCrawl can be used to analyse thousands of pages. Competitor position, site, and social media analysis can be done efficiently as well. 

Using this tool, you can customise your crawls and set metrics for every little detail and get quick reports. The automation hub feature can also help in analysing codes to avoid SEO errors before they are made.

DeepCrawl is more suitable for large organisations, both in their functions and pricing. 


With the largest link index databases out there, Majestic can give you unmatched reports on your link building structure and offer multiple alternatives. It also offers competitor analysis and in depth website trustworthiness checks. 

Majestic’s Trust Flow and Citation Flow analyse special matrices and are considered as strong competitors of Google Page Rank. 

Majestic is best suited for backlink analysis and link building. If you wish to build a strong linking network, the tool is all you will need. But well, if you want in depth analysis of everything SEO, you might find this tool not very suitable or overpriced.

Generally speaking, the more backlinks a page has, the more organic traffic it gets from Google.


At the end of the day, it’s important to know what data to seek and how to incorporate it in your next strategy. SEO audit tools can only as far as giving you reports about everywhere you need to improve, the directions you take further, will of course, all be dependent on you. 

Another thing to keep in mind is figuring out which SEO audit tool to delve into. Again, you have to know what to analyse and how before you make these key decisions. 

That’s all for now, let us know how you prefer to do your SEO audit!

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