Here’s a red siren warning for all website owners – it’s time to level up your User Experience game!
A few months ago Google announced that Page Experience will be considered as a key factor in determining SERP rankings. May 2021 is the estimated date for this new update in the algorithm rulebook of Google.
“What does this mean for me and my website?”
The easiest way to understand this announcement is to know that pages which give a great experience to users are far more likely to pop up with higher rankings than pages with just a good traditional SEO structure.
Going back to my opening statement, it’s time to level up your website game to make sure that your traffic and rankings actually increase. In their announcement, Google states that factors like speed, responsiveness and visual stability will be considered under Core Web Vitals.
For you, website owner, this means that more of your attention should now be given to factors like UX, page speed, and AMP like formats.
Reference: Want to know why you’ve got to be fast and furious ?
By now you must have understood the importance of User Experience in SEO, I mean, if Google thinks of it as one of the most important factors, how can we ignore it?
Keeping this is mind, let’s have a look at the ten best tools you can use to measure User Experience for your website. After all, how will you know if your strategies work if you don’t measure their results?
Hotjar is an easy to use tool to measure data on websites and collects user feedback. It comprises functions like website recordings, heatmaps, conversion funnels, feedback polls and on-site user surveys.
Often understood as Hotjar’s rival, Crazy Egg is an online application that provides you with tools such as heatmap, scroll map and confetti that helps you track your website’s operations. It helps you jump deeper into customers’ interests so that your profits can be boosted.
The tool is simple and has bought multiple detailed updates. You can now consider their advanced heatmaps, where you’d know the difference between mobile and desktop versions, you can also narrow down tracking of products and adjust the duration of your tracking as per your needs.
Hella rad, right?
Usabilla is a pretty cool tool used to understand what a website’s user thinks by collecting visual user feedback. It allows visitors to answer questions by placing points and notes on top of the design.
What’s better is how simple it is to create triggered campaigns aka surveys, and manage them with this tool. The tool is rather simple to use and can be considered as a tool to start off your User Experience journey with.
UserTesting is a tool that offers a wide variety of services to assess visitors’ experiences. It helps you narrow down to your target group to know what they think about your website by choosing the user profile that you would like to survey. What’s more interesting is that you can see real-time videos of test participants using your site or app.
What stands out in SessionCam apart from their session replay and heat-mapping technologies is the focus on conversion. With their conversion funnel feature which lets you optimize online use experience, the tool aims to increase your conversion rates.
The tool also focuses on recording and rating struggle scores which are based on what your visitors struggle with, this way you can easily fix on-site issues.
What’s even better is their automated insights feature which lets you know who is struggling on the site and where, knowing this, you can choose to make their experience better. Unlike the rival Hotjar, SessionCam is automated and makes getting detailed insights and data super quick!
Another feedback software, Balsamiq helps users create a fast, hassle-free website mockup to gather pre-coding feedback. It has a “pencil-and-paper” feel to it, enabling users to quickly sketch designs and receive feedback before implementation.
VWO is a great tool for A/B testing. A/B testing is a popular method used to conduct split testing of websites. The method has been integrated into various websites, like VWO, Optimizely, Google Analytics, Convert, and so on.
Optimizely is a test website that allows you to edit colours, images and text, schedule tests, and immediately deploy the best solution. Multivariate testing is also available through the site for more advanced marketers.
Considered as one of the most cost effective tools (despite the changes they have made in their cost structure) Optimizely stands as the go – to tool for beginners who want to create a good digital experience and boasts of its accuracy and success rates.
SurveyMonkey is a tool that enables users to conduct surveys like employee satisfaction surveys, net promoter score, market research surveys, giving you enough ways to start your User Experience journey.
PageSpeed Insights (PSI) from Google reports on the performance of a page on both mobile and desktop devices, providing suggestions on how your page may be improved. It provides both lab and field data about a page, and can be counted on to know where your page stands in User Experience..
And if that’s not enough, here is a bonus, another one from Google itself –
Lighthouse is a legacy software support that specialises in reducing risks and challenges included in a software system. Recommended by Google, it’s not a platform you want to miss out on.
When putting your website out there, a few things are must do’s – aiming to create and update a great User Experience is one of them. We’d go far enough to say that it must be your top priority.
A few things go without saying – provide valuable content, have a quick, easy, and attractive UX, aim to engage with your users, not to simply pull them in as customers. Users today have multiple options, and Google will only aim to show them what is the best and most relevant to them.
Let’s just think of it this way – your customers are the ultimate judges of everything. They will look into and dissect every aspect of your business within a matter of seconds! Keep your customers happy and Google will give you a golden star by pulling your ranks up, giving you more potential customers.
Let us know of what tools you prefer using and how your experience with User Experience has been, until next time!